Diversity Job Recruitment

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How to Promote Your Job Openings to build a diverse workplace?

It is essential to have a diverse candidate pool to fill your open positions. And it’s not just about fairness — it’s also about success. Diversity brings fresh perspectives, new ideas, and innovative solutions that can help you grow and succeed.

Yet, despite the benefits of diversity, many companies struggle to recruit a more diverse workforce. This article will show you how to promote your job postings and openings to attract a diverse talent pool of candidates for those jobs.

Why do you want to advertise your job to diverse talent (why is a diverse workforce good)?

Here are just a few reasons why you should have diverse talent working for your company:

  • Diversity brings fresh perspectives, new ideas, and innovative solutions. It gives hiring managers a more extensive group from which to choose qualified candidates, bringing more creativity and unique viewpoints to help you grow and succeed.
  • Diversity in the workplace helps employees feel more valued and respected. This helps motivate them to work more efficiently and productively, resulting in a more positive working environment that attracts the best talent.
  • A diverse workforce can also help you attract new customers and increase your market share. Today’s consumers want to be served by brands that are inclusive, welcoming, and respectful.

How to Attract Diversity and Build a Diverse Workforce

  • There is no single approach to attracting diverse candidates, but you can take a few easy steps.
  • Be intentional about what you want and don’t want in your candidate pool by defining diversity within your company.
  • Create a unified culture with clear expectations and provide development opportunities.
  • Focus on the company’s people, not just its products or services.
  • Offer mentorship programs and training for women and minorities to prepare them for leadership positions.
  • Invest in creating an environment where employees feel like they’re being taken seriously and treated fairly.
  • Invest in employee satisfaction with the company and what they do for a living.
  • Invest in salaries that reward employees with fair wages commensurate to their skills and experience level.
  • Promote an inclusive environment where people feel valued, respected, and safe enough to bring their whole selves to work.

Easiest way: Promote your job by posting on the diversity job board or demographic job board

You can post jobs on diversity job boards but if you want to attract diversity, make sure you find a job board geared toward the demographic of candidate you are looking for. If you are looking for someone who has specialized skills or experience in a specific field, then posting on a board that gets them will help you reach the people with special skills.

Unlimited Job Board Promotion package

Job boards are not the only way to promote diversity in your workforce, but they are a great place to start. If you target job boards for people who represent diverse cultures, then you will attract more candidates with diverse backgrounds and work experience.


BTW, What diversity companies are hiring now?


Benefits of Posting to Job Boards

Fastest Way to Advertise

If you are looking for the easiest way to promote diversity and build a diverse workforce, posting your job on a job board is the fastest way.

Posting your job on a job board makes it easier than other methods because all you have to do is submit your listing for free. Other methods of promoting diversity might require additional time and fees, such as advertising on social media.

Matching Needs and Wants through Job Boards

Some job boards match your preferences and those of the candidates seeking employment. You can then match your ideal candidate with what they are looking for in a potential employer.

It is important to note that job seekers this way often feel valued and respected by the process of being matched with employers looking for the same things as they are.

Soft Advertisement vs. Self-Promotion

Soft Advertisement is free publicity provided by an organization without the intent of promoting a particular product. Self-Promotion promotes yourself, your business, or something about yourself so that people are aware of your existence and come to you because they’re interested in what you have to offer.

Easy to Control Cost (High-Value Job Board vs. Expensive Job Board)

The cost of traditional recruitment is about five times higher than the cost of job board advertising.

The cost of a job opening on a high-value job board is also much lower than the cost of a job opening on an expensive job board. Why? Because you don’t have to advertise on multiple job boards.

For example, posting a job opening on 100 of the best job boards could potentially increase your candidate reach as much as ten times.

Through this, you can control the cost better and ensure that your advertising budget is reaching the best candidates for the job.

Build out a diverse workplace culture and rely on word of mouth from existing employees

Hiring for diversity may seem daunting at first glance, with so many different groups that need to be considered for the position. But, by building your workplace culture and relying on word-mouth recommendations from existing employees, you make inclusiveness easier!

Of course, word of mouth wouldn’t be a problem if you take care of your employees first. Retaining your employees is a great way to build workplace culture and improve diversity.

Being recognized as a diversity employer with diversity workplace certification

The best way to attract a diverse candidate pool is to be recognized as a diversity employer with “workplace certification.”

What is diversity certification? Certification that the organization you are working for has already been certified as an organization with a diverse workforce.

Job boards that offer work certification usually have a review process that the organization must address before certification can occur. This shows that your company, or the job board itself, takes workplace diversity seriously, and the certification ensures that diversity is met.

Hire high profile diverse leader in the senior management team

You need to hire a high-profile diverse leader in your senior management team. Hiring a diverse leader in the senior management team sends a message that you are serious about building a diverse workplace culture. People can feel comfortable and bring their whole selves to work.

Conclusion

You may not realize it, but your company has a diverse workforce. The challenge is that many people who are looking for jobs don’t know this. They’re missing out on potential opportunities because of their lack of awareness. It’s important to advertise in places where you can reach these candidates with the message about what makes your organization an attractive place to work if diversity is important to them!

Find a job board that offers high value, and you’ll be able to manage your promotion costs better.

Job Advertisment Guide

How to promote job vacancies?

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How to Attract Diversity Hire and Build a Diverse Workforce?

  • There is no single approach to attracting diverse candidates, but you can take a few easy steps.
  • Be intentional about what you want and don’t want in your candidate pool by defining diversity within your company.
  • Create a unified culture with clear expectations and provide development opportunities.
  • Focus on the company’s people, not just its products or services.
  • Offer mentorship programs and training for women and minorities to prepare them for leadership positions.
  • Invest in creating an environment where employees feel like they’re being taken seriously and treated fairly.
  • Invest in employee satisfaction with the company and what they do for a living.
  • Invest in salaries that reward employees with fair wages commensurate to their skills and experience level.
  • Promote an inclusive environment where people feel valued, respected, and safe enough to bring their whole selves to work.

Bonus: Post jobs for sustainability

If you are reading this, I assume your organization cares about diversity. What about sustainability? If it is, I recommend you to advertise your job with sustainability job boards too!

Best sustainability job board

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About the author

Susanne Ricee

Susanne Ricee is the Diversity and Inclusion Specialist and Researcher at Diversity for Social Impact. Sue brings over 15 years of HR and Diversity, Equity, Inclusion consultation experience.
Sue's previous experience includes Microsoft, Target, and Kraft. Sue is also the manager of Diversity Leadership Directory